How much data do popular websites really load?
We measured the initial page load of 56 websites across 20 categories
56
Sites tracked
2.9 MB
Avg page size
2
Avg trackers
| # | Site | Category | Size | Requests | 3rd Party | Domains | |
|---|---|---|---|---|---|---|---|
| 1 |  | Wired | Tech | 19.4 MB | 127 | 3.3 MB | 15 |
| 2 |  | NFL | Sports | 16.7 MB | 145 | 1.3 MB | 10 |
| 3 |  | The New York Times | News (US) | 8.8 MB | 215 | 5.6 MB | 21 |
| 4 |  | Al Jazeera | News (UK/Intl) | 7.7 MB | 122 | 6.3 MB | 17 |
| 5 |  | Allbirds | Shopify | 7.6 MB | 300 | 2.0 MB | 20 |
| 6 |  | AP News | News (US) | 6.7 MB | 195 | 3.8 MB | 43 |
| 7 |  | Amazon | E-commerce | 5.7 MB | 322 | 5.5 MB | 3 |
| 8 |  | Gymshark | Shopify | 5.6 MB | 150 | 2.3 MB | 13 |
| 9 |  | X (Twitter) | Social | 4.4 MB | 91 | 4.3 MB | 4 |
| 10 |  | Substack | Platforms | 4.4 MB | 141 | 4.2 MB | 2 |
| 11 |  | Coinbase | Finance | 4.3 MB | 144 | 369.6 KB | 5 |
| 12 |  | Fox News | News (US) | 4.1 MB | 186 | 965.7 KB | 17 |
| 13 |  | Daily Mail | News (UK/Intl) | 4.0 MB | 187 | 1.1 MB | 16 |
| 14 |  | OpenAI | AI | 3.9 MB | 91 | 667.4 KB | 5 |
| 15 |  | The Verge | Tech | 3.9 MB | 133 | 1.5 MB | 29 |
| 16 |  | GitHub | Developer | 3.7 MB | 142 | 3.6 MB | 1 |
| 17 |  | Walmart | E-commerce | 3.4 MB | 285 | 2.9 MB | 6 |
| 18 |  | TMZ | Entertainment | 3.3 MB | 124 | 1.6 MB | 27 |
| 19 |  | Reuters | News (US) | 3.2 MB | 56 | 1.3 MB | 9 |
| 20 |  | TechCrunch | Tech | 3.1 MB | 125 | 2.1 MB | 40 |
| 21 |  | ESPN | Sports | 3.1 MB | 137 | 2.8 MB | 8 |
| 22 |  | Airbnb | Travel | 2.9 MB | 128 | 2.7 MB | 11 |
| 23 |  | BuzzFeed | Entertainment | 2.8 MB | 101 | 1.6 MB | 19 |
| 24 |  | Fashion Nova | Shopify | 2.8 MB | 174 | 2.6 MB | 17 |
| 25 |  | DuckDuckGo | Search | 2.3 MB | 103 | 0 B | 1 |
| 26 |  | Mayo Clinic | Health | 2.2 MB | 81 | 1.2 MB | 7 |
| 27 |  | Social | 2.2 MB | 38 | 2.0 MB | 3 | |
| 28 |  | Stack Overflow | Developer | 1.9 MB | 78 | 1.2 MB | 13 |
| 29 |  | WebMD | Health | 1.8 MB | 86 | 1.7 MB | 10 |
| 30 |  | BBC | News (UK/Intl) | 1.7 MB | 61 | 1.6 MB | 8 |
| 31 |  | IRS | Government | 1.5 MB | 47 | 699.7 KB | 4 |
| 32 |  | Ars Technica | Tech | 1.4 MB | 43 | 1.4 MB | 8 |
| 33 |  | DEV Community | Platforms | 1.4 MB | 47 | 151.1 KB | 1 |
| 34 |  | Medium | Platforms | 1.2 MB | 24 | 615.5 KB | 4 |
| 35 |  | Healthcare.gov | Government | 1.1 MB | 29 | 14.9 KB | 2 |
| 36 |  | The Guardian | News (UK/Intl) | 1.1 MB | 92 | 737.2 KB | 2 |
| 37 |  | Chase | Finance | 1022.7 KB | 48 | 58.5 KB | 3 |
| 38 |  | WordPress.com | Platforms | 1004.2 KB | 38 | 132.8 KB | 2 |
| 39 |  | Anthropic | AI | 921.8 KB | 29 | 852.5 KB | 4 |
| 40 |  | Search | 772.0 KB | 45 | 85.9 KB | 2 | |
| 41 |  | Booking.com | Travel | 501.6 KB | 7 | 0 B | 0 |
| 42 |  | Wayfair | E-commerce | 471.0 KB | 19 | 194.3 KB | 7 |
| 43 |  | Wikipedia (Lite) | Lightweight | 449.5 KB | 21 | 41.1 KB | 2 |
| 44 |  | Zillow | Real Estate | 419.8 KB | 18 | 145.6 KB | 6 |
| 45 |  | GOV.UK | Government | 201.1 KB | 17 | 0 B | 0 |
| 46 |  | Motherfucking Website | Lightweight | 171.7 KB | 5 | 168.8 KB | 2 |
| 47 |  | Etsy | E-commerce | 17.9 KB | 3 | 15.0 KB | 1 |
| 48 |  | Hacker News | Developer | 12.3 KB | 7 | 0 B | 0 |
| 49 |  | Target | E-commerce | 8.1 KB | 2 | 0 B | 0 |
| 50 |  | AllRecipes | Food & Recipes | 6.4 KB | 2 | 0 B | 0 |
| 51 |  | People | Entertainment | 4.1 KB | 2 | 0 B | 0 |
| 52 |  | Serious Eats | Food & Recipes | 3.2 KB | 2 | 0 B | 0 |
| 53 |  | NPR Text | Lightweight | 2.9 KB | 1 | 0 B | 0 |
| 54 |  | GM | Automotive | 1.8 KB | 2 | 0 B | 0 |
| 55 |  | CNN | News (US) | 1.6 KB | 2 | 0 B | 0 |
| 56 |  | Tesla | Automotive | 1.5 KB | 2 | 0 B | 0 |
Wired
Tech 127 requests 15 3rd-party domains
NFL
Sports 145 requests 10 3rd-party domains
The New York Times
News (US) 215 requests 21 3rd-party domains
Al Jazeera
News (UK/Intl) 122 requests 17 3rd-party domains
Allbirds
Shopify 300 requests 20 3rd-party domains
AP News
News (US) 195 requests 43 3rd-party domains
Amazon
E-commerce 322 requests 3 3rd-party domains
Gymshark
Shopify 150 requests 13 3rd-party domains
X (Twitter)
Social 91 requests 4 3rd-party domains
Substack
Platforms 141 requests 2 3rd-party domains
Coinbase
Finance 144 requests 5 3rd-party domains
Fox News
News (US) 186 requests 17 3rd-party domains
Daily Mail
News (UK/Intl) 187 requests 16 3rd-party domains
OpenAI
AI 91 requests 5 3rd-party domains
The Verge
Tech 133 requests 29 3rd-party domains
GitHub
Developer 142 requests 1 3rd-party domains
Walmart
E-commerce 285 requests 6 3rd-party domains
TMZ
Entertainment 124 requests 27 3rd-party domains
Reuters
News (US) 56 requests 9 3rd-party domains
TechCrunch
Tech 125 requests 40 3rd-party domains
ESPN
Sports 137 requests 8 3rd-party domains
Airbnb
Travel 128 requests 11 3rd-party domains
BuzzFeed
Entertainment 101 requests 19 3rd-party domains
Fashion Nova
Shopify 174 requests 17 3rd-party domains
DuckDuckGo
Search 103 requests 1 3rd-party domains
Mayo Clinic
Health 81 requests 7 3rd-party domains
38 requests 3 3rd-party domains
Stack Overflow
Developer 78 requests 13 3rd-party domains
WebMD
Health 86 requests 10 3rd-party domains
BBC
News (UK/Intl) 61 requests 8 3rd-party domains
IRS
Government 47 requests 4 3rd-party domains
Ars Technica
Tech 43 requests 8 3rd-party domains
DEV Community
Platforms 47 requests 1 3rd-party domains
Medium
Platforms 24 requests 4 3rd-party domains
Healthcare.gov
Government 29 requests 2 3rd-party domains
The Guardian
News (UK/Intl) 92 requests 2 3rd-party domains
Chase
Finance 48 requests 3 3rd-party domains
WordPress.com
Platforms 38 requests 2 3rd-party domains
Anthropic
AI 29 requests 4 3rd-party domains
45 requests 2 3rd-party domains
Booking.com
Travel 7 requests 0 3rd-party domains
Wayfair
E-commerce 19 requests 7 3rd-party domains
Wikipedia (Lite)
Lightweight 21 requests 2 3rd-party domains
Zillow
Real Estate 18 requests 6 3rd-party domains
GOV.UK
Government 17 requests 0 3rd-party domains
Motherfucking Website
Lightweight 5 requests 2 3rd-party domains
Etsy
E-commerce 3 requests 1 3rd-party domains
Hacker News
Developer 7 requests 0 3rd-party domains
Target
E-commerce 2 requests 0 3rd-party domains
AllRecipes
Food & Recipes 2 requests 0 3rd-party domains
People
Entertainment 2 requests 0 3rd-party domains
Serious Eats
Food & Recipes 2 requests 0 3rd-party domains
NPR Text
Lightweight 1 requests 0 3rd-party domains
GM
Automotive 2 requests 0 3rd-party domains
CNN
News (US) 2 requests 0 3rd-party domains
Tesla
Automotive 2 requests 0 3rd-party domains
Last updated: Apr 2, 2026, 12:00 AM